AI Transformation &
Operational Excellence Show

Middle East's Largest Gathering of Transformation Leaders

Unlocking momentus new capabilities to forge a forward looking enterprise amidst short-term uncertainty and long-term opportunities.

Middle East's premium gathering of experience, engagement, operations & transformation leaders

Strong sector focus with senior executive attendees from:

Government, Oil & Gas, Banking & Financial Services, Manufacturing, Healthcare, Retail conglomerates.

Where Operations Technology Meets the Middle East's Enterprise Buyers

The Experience Show Middle East is the definitive CX, Contact Center, Marketing and Operations business growth platform that brings together the leaders and enterprise decision-makers shaping the next generation of experience.

Not just visibility. Not just footfall.

A premium opportunity to engage in qualified conversations with leaders shaping CX investment. Enquire now to ensure you do not miss out on strong lead generation.

The audience behind the opportunity

CX Live Show Middle East, region's largest cx and contact center show

91% Senior Decision Makers

Single platform where most important technology buying decisions are being discussed

1:1 Executive Meetings

A well structured program enables you to meet and do business with top decision makers

68%
Attending executives have purchasing responsibility

82%
Decision Makers and Influencers

72%
C-suite, VP level & Director level

Level up
Your AI Transformation & Operational Excellence Strategy

AI Transformation & Operational Excellence Show is the leading event that enables organisations to re-design their people, processes, and technology frameworks to prepare for the new era.

By implementing an effective business excellence plan, millions of dollars can be saved by companies. With great tech advancements and improvements in design standards and methodology, achieving manufacturing excellence while saving time and costs is becoming increasingly possible.

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Trailblazers

80+ sessions orchestrated to help you separate the signal from all the noise

Our 2026 speakers

Jonathan Bosch Director

Director SP&OD Strategic Planning & Org Development

Mubadala

Dr. Saad Almushabbab

CFO

John Cockerill

Amol K Bahuguna

SVP - Head of Corporate Technology & Change Management

Riyad Bank

Ahmed F Almaziad

Chief of Corporate Strategy

Salam

Amro Shawli

Chief Governance, Risk and Control Officer

Bupa Arabia

Omar Al-Ammary

Chief Shared Services Officer

Medgulf

Veronika Shcheglova

Head of Agile and Digital Transformation

S7 Airlines

Mohammed AlMohammadi

Chief Strategy Officer

RETAL

Why Partner with
AI Transformation &
Operational Excellence Show

A premium platform for companies
shaping the future of experience

Enquire now

Direct access to a highly qualified audience.
Meaningful conversations and real business opportunities.

Meet your next customers

Connect with CX, digital, marketing and contact-centre leaders who influence enterprise technology investments from across the region.

Showcase your technology

Turn product demonstrations and real-world use cases into conversations with potential customers and partners.

Build executive relationships

Create meaningful engagement through private roundtables, leadership sessions and curated networking.

Create qualified opportunities

Move beyond passive footfall with targeted introductions and pre-arranged executive meetings.

Cement your position across Middle East

Use The Experience Show as a platform to develop relationships with enterprise organisations across one of the world's most dynamic transformation markets.

$100m OPEX Question: Where is the ROI?
4 transformation economy focalpoints examined through dedicated conference tracks
1 definitive OPEX ecosystem evaluating true impact

AI Experience & AI Excellence

Maximising benefits from Agentic AI to amplify organisational excellence.

Operational Excellence

Examine how innovative technology and strategy can address future challenges to enhance operational efficiency and increase profits.

Trusted by brands shaping the future of operations transformation

Testimonials from past sponsors

OQ

It was an excellent experience to attend the show. The topics were very relevant and need of the hour. The key-note presentations by expert speakers were fantastic and knowledgeable panelists in the panel-discussions provided deep insights. The event also provided networking opportunities with the top-notch Digital Transformation professionals to discuss latest technologies and trends.

Congratulations to the Show Team for putting together a remarkable event.

PDO

A great event, packed with knowledge and great speakers, offering informative sessions around automation in different industries. The conference also provided a good platform to network with other industry players and share best practices.

OQ GN

On behalf of OQGN, I am extremely delighted to thank
the organizers for hosting this event and allowing our
team to participate and contribute proactively and
generously. We all had an amazing experience
considering that the event was well-structured and
efficiently managed giving space to all the
participants to express their thoughts, experiences as
well as the insights in an engaging and congenial
environment.

Saudi Aramco

In harnessing the power of digitisation, we're
pioneering a new era. This event underscores the critical role
of data quality and real-time interventions in ensuring
the longevity and efficiency of our infrastructure.